The FogScreen® projection screen can be experienced on Ideapark’s fashion street, The Catwalk. The Catwalk is a shopping avenue housing twenty side-by-side brand stores, including top brands such as: Tara Jarmon, Turo Tailor, Tommy Hilfiger, Timberland, Marc O’Polo and Gerry Weber, to name a few. A perfect example of how the FogScreen® can be used in the retail environment as a high impact advertising platform, while simultaneously, increasing traffic and influencing customer flow.